What type of beer is vb

Everything feels raw and over-exposed, and I watch as squinting uncles and sunburnt cousins rip ring-pulls from can after can of Victoria Bitter.

In the s, one in every three beers sold across the country was VB. Credit: Josh Robenstone. One day tramping through slush and biting cold, the next smothered by Sydney humidity. As the kitchen fan whirls overhead, I open the fridge and look for a midnight snack. More memories. Lugging cases of VB longnecks into the cool room at a drive-through bottle shop in Fitzroy, selling six-packs of stubbies to students in flannos, the first proper job I got after moving to Melbourne, the year Essendon won the flag.

Visiting my step-father, an actor, backstage after a show, him nursing a can of VB in one hand, a cigarette in the other. That was a long time ago, though. Now, I would much rather drink a dark ale — a chocolate porter, perhaps — brewed by some bearded hipster than reach into the fridge for a can of bland industrial beer brewed by a corporation.

I could understand their suspicion. As a drinks writer, I flaunt my beer snobbery. I have been openly critical of various CUB products at times, and downright hostile at others.

So I was surprised when the communications manager got back to me with a suggestion. Claude Nyaguy has been working for CUB for 40 years.

He looks like a tall, enthusiastic Hungarian-Australian Harrison Ford. Claude hands me a knife to cut open a sack of pale malted barley, and he scoops out a handful of grains for me to chew on. Third, and arguably the most important, CUB has run very successful VB advertising campaigns which target the heart of Australian culture. Ads for VB depict shearers, jackaroos, truck drivers and other working class Australians engaged in hard yakka. You would difficulty finding an Australian male who could not recite extracts from the long running prose used as a voice over on the Victoria Bitter ads.

He [Jerry O'Connell] visited a pub near Circular Quay, had three Victoria Bitters, took his clothes off, climbed on top of the bar and danced to the Macarena. I've been in Australia one night and someone dropped something in my drink. That's not right'. VB was first produced in the s.

The product is now sold in nearly every imaginable format — cans, stubbies ml bottles , throw downs or hand grenades in NSW ml bottles , long necks ml bottles and even plastic cups at sporting events and university functions. The name change from Victoria Bitter was necessary as the beer is a lager and not a true bitter in the technical sense there is little distinction between a bitter and a lager in Australia and the names are often used interchangeably.

Would recommend knocking the top off one of these king browns. Pours dull gold, slight head, clear appearance. Big skunky aroma.

Dull grain and malt taste, bitter finish. Even by macro lager standards Decent when cold, subtle sweetness moves into light bitterness, a bit of a spritzy mouthfeel. Nous sommes bien sur une pils. Medium body. Soft carbonation.

Dry very mildly bitter finish. Barely drinkable. Add To Basket. Description Allergy Information Reviews Australia's favourite full strength beer, Victoria Bitter or VB as it's fondly known, has a tradition of rewarding hard work and hard play, dating back to the s. Average Rating 2 Reviews 3 out of 5 stars. Read reviews. Write a Review You must have purchased this product to review it.